WIRED Magazine – September 2010

  • iPad_WIRED_September2010CoverR2_h264
This is the first ever moving cover for a magazine on the iPad. Joel McHale was shot over white doing his monologue. That footage was then edited and then composited with the cover lines and graphics for the cover. The effect was to have the cover coming to life around him.
client : Wired Magazine
issue : September 2010
media : Digital Magazine
location : Quixote Studios – Hollywood, CA
features : Motion Cover
brief : Integrate and animate the “building” of the cover of the magazine around video footage of Joel McHale, as he paces and passes time waiting for it to download.