Virgin America – Rock Star

  • ROCKSTAR_BuildON_h264

In order to achieve the huge crowd rock star effect, many plates were shot of extras holding their hands in the air. These images, combined with a new sky, recoloring, retouching and a CGI airplane were assembled to make the various versions needed for print, billboard and the side of a bus.

Please look at the breakdown videos of these shots for a more in-depth view of how these images were created.

client : Virgin America
media : Out of Home, Billboard
features : CGI
brief : The client wanted to create a rock concert like crowd rallying around and reaching towards  the model holding the flag from shot material and plates. Also a CGI airplane needed  to be integrated into the background.