Vanity Fair – Richard Mille Advertorial
This was the first time a full frame portrait video for the iPad had been incorporated and integrated into a Vanity Fair print advertorial. To achieve the transition, the still had to be broken down, composited, and lens and framing matched. A digital push in to the still aligned the footage to allow the transition from the still environment to the video element of the actor talking, bringing the advertorial to life.
|brief||:||Integrate and transition the print still advertorial into the full frame edited video to create the first moving advertorial for the iPad|