SELF Magazine – Interactive Feature

  • iPad_SELF_Shoes_h264
The print version and all of it’s elements had to be broken down and reassembled for the Escher-esque overlay of the shoes to allow for a seamless looped animation. The text descriptions were added to function like cars on a ferris wheel always flat and counter rotating to the body of shoes.
client : Self Magazine
media : Digital Magazine
features : Animation
brief : An interactive slider on the iPad for a running shoes article. As the shoes rotate interactively around the circle, the shoes and text descriptions need to pop up full frame.