This project presented two distinct challenges – getting Purrfect to perform on cue, and having a prop piano that was non-functional. To overcome this challenges, Cee Lo and Purrfect were shot in separate passes and composited back together in post. The piano riff was designed in post as well to match what Cee Lo was playing.
See the breakdown video of this shot for a more in-depth view of how this piece was created.
|media||:||Print, Out of Home|
Video Pre and Post Production
|brief||Create a moving image of Cee Lo Green and his cat Purrfect for the iPad edition of Fast Company Magazine .|