Vanity Fair’s advertorial pieces are the standard when it comes to advertising and photography. This project was an opportunity to build on that and push the medium where it had not gone before in a digital magazine. Vanity Fair Creative Director Leslie Bakke and photographer Art Strieber teamed with DFC and videographer Adam Grossman to bring it all together. We took the still photography and bridged it to the edited moving content to create a piece that cleverly goes from a still photo to a moving full frame video, showing the potential of tablet devices and the future of mobile content on digital magazines.