O, The Oprah Magazine tapped DigitalFusion CREATIVE to do its first Motion Cover for their December issue on the iPad. The O Creative team of Adam Glassman, Robert Priest, Grace Lee and Katherine Schad teamed with renowned photographer Reuven Afanador to shoot Oprah introducing the issue as a behind the scenes “peek” to her new App. DigitalFusion Creative handled all the MovingRetouching to the footage as well and animating the StillCover and marrying the two elements into a short narrative cover.
“Oprah’s ‘My Favorite Things’ has got to be one of the most popular and followed segments on television,” notes Hugh Milstein of DigitalFusion. “Oprah wanted to introduce her iPad app to the world by giving viewers a “sneak peek” behind the scenes of her creation, and it was that message that we used to help form the visuals of her behind the curtain before all the lights go up. The result is a magical segment that captures the spirit of Oprah and the holiday season with her favorite things twinkling on right on the cover.”
“Still photography has always had a magic feel to it, partly because it is a special, caught moment in time,” said Tim Wilcox, Creative Director of DigitalFusion CREATIVE. “We are very proud of the fact that we are able to provide that look and feel to a moving image as well as the comfort level that the talent and photographers have come to expect and rely on us for.” DigitalFusion CREATIVE is a collection of creative services for editorial, advertising, and mobile content production. A division of DigitalFusion, the premiere professional digital photographic services company specializing in state-of-the-art studio and location digital capture, equipment rental and Phase One sales, retouching, CGI, printing, scanning, fine art and archival digital capture, digital processing, online editing (DF Studio), digital archiving and graphic design services