For the launch of a new set of Callaway Golf Clubs, Eleven Inc turned to DF•C for our retouching and photo-real CGI. The dynamic nature of these clubs made them highly reflective, which was problematic on the shoot with photographer Michael Faye, his crew, and set pieces all being reflected in the clubs. Traditional retouching was not as effective as using the CAD files from Callaway of the clubs – in some cases doing full CGI head replacements. This was hugely helpful as it allowed our clients to reposition and tweak the clubs to achieve the perfect look that they wanted. The final centerpiece of the whole project was an entirely CGI shot of the flagship club. Click here to see the work and breakdown videos that show how we made it all come together.