DF•CREATIVE puts Mad Men in motion for Newsweek’s special retro issue on the iPad

Check out the latest issue of Newsweek! It is a 1960’s retro edition featuring Mad Men and a moving cover shot by Art Streiber and animated by DigitalFusion Creative. Here is what ABC News had to say about it.The Huffington Post weighs in here. As well as Forbes, and The Hollywood Reporter. Buy it in the Itunes App Store.

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DF•CREATIVE and ‘O,The Oprah Magazine’ Celebrate 25 Years of Oprah’s Show With a Special Motion Cover

To correspond with the end of the 25 year run of The Oprah Winfrey Show, the creative team at O wanted to give all the readers a very special motion cover experience. Oprah had taped a special message for the readers from her set and we took that and inter-cut it with the opening logo and footage from her first broadcast show, 25 years earlier. To tie it all together we used the current show logo to transition us to the still cover and thank you from Oprah.

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‘O, The Oprah Magazine’ De-Clutters the March 2011 Issue With a Word Jumble From DF•C

The March 2011 issue of O, The Oprah Magazine is an excellent example of creating a motion cover that that supports and enhances editorial content. Opting to go with a still photo for the moving cover, The O creative team challenged us to bring life to the coverlines in a fun a clever way. The result is a word jumble that “de-clutters” itself into the final cover. We also had the opportunity to contribute to two feature article pieces for this issue; one combines traditional stop motion photography as a reveal and the other CGI to enhance video and animated text.

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DF•CREATIVE Brings an Illustration Magically to Life for the Creative Issue of ‘O,The Oprah Magazine’

The February 2011 issue of O, The Oprah Magazine marked another motion first as the cleverly conceived cover was based completely on still artwork illustrated by Oksana Badrak. We broke down the illustration to all of its may intricate parts, hand-animated the illustration to life, and added lively and fun music. This makes for a cover to watch repeatedly in order to see every moving detail.

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DigitalFusion CREATIVE Helps Bring Oprah to the iPad With ‘O, The Oprah Magazine’ December 2010 Digital Issue

O, The Oprah Magazine tapped DigitalFusion CREATIVE to do its first Motion Cover for their December issue on the iPad. The O Creative team of Adam Glassman, Robert Priest, Grace Lee and Katherine Schad teamed with renowned photographer Reuven Afanador to shoot Oprah introducing the issue as a behind the scenes “peek” to her new App. DigitalFusion Creative handled all the MovingRetouching to the footage as well and animating the StillCover and marrying the two elements into a short narrative cover. Read more »

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DF•CREATIVE Breaks Down an AK-47 for WIRED Readers to Explore

It isn’t every day that a client calls and asks for a detailed part-by-part photo-real CGI replica of an AK-47 that can be animated into an exploded interactive piece for the iPad. Wired magazine was doing a feature on the gun and needed just this. Working closely with art director Alice Cho, we modeled and painted a detailed CGI gun to match the reference provided. In addition to the interactive animation, we rendered out a high resolution still of the exploded gun for the print edition of the magazine. The final pieces for the article involved a side view of the AK in the process of firing and an entirely CGI and digital matte painting of the gun firing at the viewer. Click here to see the work and breakdown videos that show how we made it all happen.

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COMPLEX and Eminem Team With DF•C to Create a Post-Apocalyptic Detroit

Complex has long been known for their innovative covers that stay ahead of the curve by blending cutting edge technology with memorable visuals. We were contacted by photo director Marian Isel Barragan and art director Tim Leong to transform Detroit for an Emimem shoot to reflect more of a I AM LEGEND look of a post-apocalyptic sort. Pre-Production planning was done with Tim and Matt Doyle, the photographer on the shoot, to make sure all the necessary elements were shot while they were in Detroit with Eminem. Post work on the five images involved retouching and extensive use of CGI, especially for the cover, where the Complex logo was turned into a striking neon sign. Click here to see all the images and a making of video.

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DF•CREATIVE Lends a Hand to Virgin America’s Rock Star Campaign

How do you create a stylized rock star image for a hip airplane brand? With cool tools and the creative team here at DFC.  Working again with agency Eleven, Inc, and Photographer Mark Zibert, we seamlessly integrated the dozens of plate shots of actor’s hands with sweeping skies and CGI elements to recreate the “rock star” feel that fits the cool hip brand that is Virgin America. Follow this link to see the work and a breakdown video showing how we did it.

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Callaway Golf and Eleven, Inc Tap DF•CREATIVE to Launch a New Line of Clubs

For the launch of a new set of Callaway Golf Clubs, Eleven Inc turned to DFC for our retouching and photo-real CGI. The dynamic nature of these clubs made them highly reflective, which was problematic on the shoot with photographer Michael Faye, his crew, and set pieces all being reflected in the clubs. Traditional retouching was not as effective as using the CAD files from Callaway of the clubs – in some cases doing full CGI head replacements. This was hugely helpful as it allowed our clients to reposition and tweak the clubs to achieve the perfect look that they wanted. The final centerpiece of the whole project was an entirely CGI shot of the flagship club. Click here to see the work and breakdown videos that show how we made it all come together.

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DigitalFusion CREATIVE Brings the Bubbly to WIRED Magazine

For their cover story on the music tracking company, BigChampagne, Wired Magazine wanted some bubbly so we went to work, not just creating photo-real floating bubbles, but also adding photo elements to appear within them. Collaborating with photographer Art Streiber and Photo Director Brenna Britton, we helped them  to realize a vision that played off of the company’s name while reflecting the work they do within the music industry. The result was a clever and artistic photo that worked perfectly for the medium.

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