Vanity Fair – Richard Mille Advertorial

  • iPad_VANITYFAIR_MilleAdR2_h264
This was the first time a full frame portrait video for the iPad had been incorporated and integrated into a Vanity Fair print advertorial. To achieve the transition, the still had to be broken down, composited, and lens and framing matched. A digital push in to the still aligned the footage to allow the transition from the still environment to the video element of the actor talking, bringing the advertorial to life.
client : Vanity Fair
media : Digital Magazine
features : Animation
Moving Retouching
brief : Integrate and transition the print still advertorial into the full frame edited video to create the first moving advertorial for the iPad