USC Credit Union

  • Three Young Football Players
  • Three Kids Print Breakdown
  • Three Kids 30 Second Spot
  • trojandreams

For the 2011 USC football season, the credit union wanted to do a campaign base on making Trojan dreams come true. Stock photos of little boy football players were re-imagined into USC football uniforms complete with CGI replicas of the USC helmet to create a print ad. From there, the ad was broken down into various layers and a 3d camera was flown through to create a commercial. Additionally, DF•C designed a web presence for this campaign

Please look at the breakdown video of this shot for a more in-depth view of how these images were created.

client : USC Credit Union
media : Print, Out of Home, Web
features : CGI
Retouching
Compositing
Digital Matte Painting
Animation
Sound Design
Web Design
brief The client wanted to create a web presence plus print and video ads for the USC credit union’s campaign for the 2011 USC football season.