USC Credit Union
For the 2011 USC football season, the credit union wanted to do a campaign base on making Trojan dreams come true. Stock photos of little boy football players were re-imagined into USC football uniforms complete with CGI replicas of the USC helmet to create a print ad. From there, the ad was broken down into various layers and a 3d camera was flown through to create a commercial. Additionally, DF•C designed a web presence for this campaign
Please look at the breakdown video of this shot for a more in-depth view of how these images were created.
|client||:||USC Credit Union|
|media||:||Print, Out of Home, Web|
Digital Matte Painting
|brief||The client wanted to create a web presence plus print and video ads for the USC credit union’s campaign for the 2011 USC football season.|